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Heinz: Baked Beanz Needed a "Makeover"

Jul 14 2008 - 2:00pm by YumSugar
501 Views - 24 comments
Heinz: Baked Beanz Needed a "Makeover" Are Heinz Baked Beanz too much of a mouthful? Citing difficult pronunciation, Heinz will be dropping the word "baked" from the Heinz Baked Beanz label and changing the official title to Heinz Beanz, the Telegraph reports. Four years ago, Heinz changed the "s" of beans to "z" to modernize the brand.
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