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New McDonald's Commercials Take a Deeper Jab at Starbucks
In an effort to further promote its new McCafé coffee bars, fast-food chain McDonald's has released a new set of clips that make fun of the coffeehouse scene popularized by Starbucks, billing it as a stuffy store overrun with brooding intellectuals.
This isn't the first of the campaign against Starbucks: Earlier this year, we took notice of the new McDonald's site Unsnobbycoffee.com, which touts McDonald's coffee as simple, easy, and unpretentious when compared to Starbucks. The new commercials take this concept one step further.
Sonic Parodies "The Hills" With New Ads
This week, fast food chain Sonic Drive-In released the first of a new series of ads that mimic MTV's The Hills. "The Stalls," as the advertising miniseries is called, begins by featuring the classic Sonic duo Pete and T.J. in a car at Sonic.
California Will Require Chains to Post Nutritional Facts
Will diners consider their health before ordering a super-sized hamburger value meal? California legislators are betting on it: Last night, the state became the first to require restaurant chains to post nutritional information for their menu items.
By 2011, roughly 17,000 chain restaurants will be required to post the fat, calories, salt, and carbohydrate values where customers can readily see them.
Match the Tagline to the Restaurant Chain!
With all of the recent happenings in the chain-restaurant world, I decided to put together a quiz for you. How much do you know about national restaurant chains and their advertising slogans? Take my quiz to find out!
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What Is Your Favorite Chain Restaurant of 2007?
As part of our ongoing Best of 2007 coverage, we want to know about where you like to eat. What is your favorite chain restaurant?
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What Is Your Favorite Chain Restaurant of 2007?
Chain Restaurant Food or Band Name?
I was talking to a friend of mine and she mentioned how the dishes in chain restaurants always have ridiculous names. She thought that a breakfast dish at Baker's Square — called Chorizo Skillet — sounded a bit like a bad band name. Can't you see it now?
Burger King Gets a Makeover
While one fast food chain is temporarily closing stores, another has begun remodeling them. Hoping a facelift will invigorate sales, Burger King announced a major effort to redesign its 12,000 worldwide locations.
Burger King is betting that rotating red flame chandeliers, LCD menus, and corrugated metal and brick walls will encourage customers to sit down and enjoy a meal rather than simply passing through.According to Chairman and CEO John Chidsey, who describes the overhaul as "contemporary, edgy, futuristic .
Is Ruby Tuesday Blowing Its Campaign Out of Proportion?
Restaurant chain Ruby Tuesday announced its plans to destroy one of its locations next Tuesday in an explosion that will be broadcast live on its website. The explosion signals a new era for the chain, something the company has been trying to do with its slogan, "It's a brand new Tuesday."
The bomb will go off on Aug.
While Casual Chains Drop Prices, Fast Food Trades Up
Regardless of its location, price point, or popularity, no restaurant has remained untouched by the deteriorating economy. While many high-end restaurants have made adjustments, some of the most drastic changes taking place are happening between fast and casual food chains.
Casual restaurant chains such as Applebee's, Chili's, and TGI Friday's have desperately tried to keep sales steady with bargain deals.
Denny's Strives to Hit the Late-Night Sweet Spot
2009 has been a rough year for casual dining, with many restaurant chains struggling to stay afloat. The solution proposed at Denny's? Become friends with the cool kids.
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