Gwyneth, Mario Team With Chipotle For Spain . . . on the Road Again

partysugar — Fri, 09 May 2008 11:30:24 -0700

I can't wait to watch PBS's up and coming travel-food show, Spain . . . on the Road Again. The show - which has already been filmed - stars the random, but fabulous foursome of Gwyneth Paltrow, Mario Batali, Mark Bittman, and Claudia Bassols. Although the air date is yet to be determined, more details about the show have been released. According to an article in Advertising Age, the series will:

culminate in an Iron Chef-esque competition emceed by Mr. Batali and Ms. Paltrow. In between visits to the Prado Museum in Madrid, an impromptu chat with starchitect Frank Gehry and countless trips in topless convertibles furnished by Mercedes, Ms. Paltrow lets her newfound appreciation for the less-refined side of food shine.

In an attempt to highlight their "Food With Integrity" slogan, Chipotle has signed on as the show's main sponsor. The fast-food Mexican chain owned by McDonald's wants people to know their commitment to using natural meats and organic products.

While the combination of Chiptole, Gwyneth, and Mario seems odd, I have a feeling the show is going to be amazing. What do you think of the partnership? Are you looking forward to Spain . . . on the Road Again?

Source

Gwyneth, Batali, Bittman, and Claudia Hit the Road

YumSugar — Wed, 03 Oct 2007 14:33:11 -0700

A few months ago, I mentioned that Gwyneth Paltrow was heading to Spain with Mario Batali in order to film a show for PBS. Well, for all of you who thought it was too crazy to be true, I have news for you: They've started filming!

That's right, according to the Associated Press, Paltrow and Batali - along with Mark Bittman (aka the New York Times's "Minimalist") and Spanish actress Claudia Bassols - are spending much of the next four months cruising around Spain in a fleet of Mercedes. Their producer, Charles Pinksy, hasn't told them what their itinerary is, but cameras in the cars will capture their reactions.

"It is going to be a road trip as if anybody else was taking a road trip, although we've planned things out. We've got some special things that maybe other tourists might not get a chance to do, as well," Pinsky told a press conference Tuesday in Madrid.

I don't know about you, but I am definitely going to tune in. Batali and Bittman are always worth watching - especially together - and the addition of Paltrow and Bassols should make for very entertaining television. What do you think? Are you going to watch?