Pepsi Gives the Super Bowl the Silent Treatment

YumSugar — Thu, 24 Jan 2008 15:28:31 -0800

Super Bowl ads are usually associated with loud noises and a lot of hoopla. However this year, PepsiCo is planning on changing all of that. This Super Bowl Sunday, Feb. 3, PepsiCo will air a 60-second commercial filmed in American Sign Language. The commercial, which will air during the pregame show, was created by and features employees of PepsiCo. It will promote both Pepsi and Lay's Potato Chips in the spot, but its main goal is to create awareness for the American deaf community.

The spot, which is called Bob's House, started out as a pet project of several employees. They wrote, created, and taped a demo. The demo got such great internal buzz that senior Pepsi management felt they should give it a big stage. After watching it, I completely understand why. The commercial, which is approved by the National Association of the Deaf, is actually quite clever.

Two guys are headed to their friend's house to watch the big game. Unfortunately, neither of them knows which house is his. I'd tell you what happens next, but it would really give the punchline away. I suggest you tune in on Super Bowl Sunday, but if you can't wait, check out the commercial and the making of when you read more.

Bob's House

The Making of Bob's House

Source

For The Love Of Ice Cream Roundup

YumSugar — Tue, 31 Jul 2007 07:01:38 -0700

Well everyone, it looks like we do indeed all scream for ice scream! I am so impressed, when I asked you all to submit your own ice cream post, I was not expecting such a great turnout - there were 26 entries! They ranged from adult ice cream sodas to watermelon bombs and everything in between. One of my personal favorites even has a video to accompany it.

Entries #1 & #2
Our first two entries come from TeamSugar members beamer1 and crispet1. For this challenge they've put their minds together and have come up with a mango frappe and a scoop of mango ice cream with sticky rice. They both sound amazing, I'm not sure which one I would choose!

Entries #3 & 4
TeamSugar member sumnboutme wants to make sure we know about Jeni's Splendid Ice Cream with flavors like Thai Chili, Salty Caramel and Goat Cheese with Balsamic Cherries, how can you go wrong?! Sumnboutme also wants to make sure we check out her recipe for a Lemon Fog Martini - vodka, triple sec, lemon sorbet, sign me up!

Entry #5
The next entry comes from Curious Alice. She has a whole batch of ice cream tips including, great definitions, how to make your own ice cream, and a review of several machines.

Entry #6
Pam of Project Foodie reminds us all that no matter where you are in life, ice cream is always a first love.

Entry #7
J in Walnut Creek has a great story about how when she was a child, she and her pal stole ice cream, dropped it on the floor and ate it anyway. Loved it!

Entry #8
It's as if TS member luvbriere is trying to melt my heart. What could be better than an orange custard ice cream? How about and orange custard that is mixed with chocolate chips and caramel & chocolate swirls.

Entry #9
All the way from Turkey we have Cenk at Cafe Fernando with amazing sounding Gianduja Gelato. Oh and did I mention it was an ice cream sandwich too?

To check out the rest of the spectacular ice cream roundup (and believe me, it's worth it, you guys were awesome), read more

Entry #10
Paula wanted to let us know about the best ginger ice cream ever. It's so good she suggests you eat it naked, as in plain!

Entry #11
Kat from Berkeley based KungFoodie, wrote in to tell us about her Honey Sweet Frozen Peach Yogurt. Anytime yogurt can be described as XXX sounds fab to me!

Entry #12
PartySugar's gonna drool when she sees this dulce de leche & nougat ice cream that Rachel dreamed up.

Entry #13
Mercedes in New York sends us two classic Italian deserts in one with a tiramisu ice cream. Plus, she's got an ice cream project up her sleeve for the month of August!

Entry #14
Anne sends this Irish Coffee Ice Cream Cake all the way from Sweden! The best part? You don't even need an ice cream maker!

Entry #15
My French is a little rusty, but Edith sent in this lovely white chocolate ice cream with dark chocolate chunks proving that great food transcends languages.

Entry #16
Jason of YuzuMura sends this intriguing recip for pistachio saffron kulfi. I can't wait to try it!

Entry #17
My pal Meeta at What's For Lunch, Honey? brings us this show-stopping, beautiful, don't settle for second best cherry semifreddo cake.

Entry #18
Ulrike writes in all the way from Nothern Germany just to share choclate ice cream. If you're not a fan of chocolate, there's always marzipan, honey lavender, tarragon and more!

Entry #19
TeamSugar member mellafe would love to share her favorite drink Cafe Helado. Coffee powder, milk, vanilla ice cream and whipped cream? Yum!

Entry #20
Gabi from The Feast Within has graced us with a spiced Ibarra Mexican chocolate ice cream. Delish!

Entry #21
TeamSugar member radarkitty sends us this great tale about ice cream, baseball and a famous old man.

Entry #22
WildHeavenFarm tempts our palates with something she calls Dirty Monkey Ice Cream. There isn't a photo to accompany it because it was devoured before one could be taken!

Entry #23
Who says ice cream soda has to be for kids? Not davie_k, she suggests adding a shot of vodka to an ice cream soda for a nice grown-up twist.

Entry #24
Why stop at vodka? Our own SweetPeasMom continues the adult ice cream trend with her Pina Colada Smoothie. Ice cream and rum!!! Seriously do I need to say anything else?!

Entry #25
And finally our last entry comes from lickety split who decided to make the beautiful watermelon bombe. Check out the video below:

Entry #26
Update: This one went missing in my inbox, but you guys can not miss out on it. Brooke from Colorado sends us a simple recipe for an amazingly simple, extremly sniful fabulous ice cream cake. I'm going to have to make this one sometime!

Thanks again to everyone who sent in their submissions! If you still haven't had your fill of ice cream, don't forget that we're still creating new ice cream sandwiches each week!

Image Source