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Coca-Cola Brings Vault Drink Head to Head With Mtn Dew
Beverage titan Coca-Cola, eager to improve flat sales of carbonated beverage Vault, is hoping to win over consumers with a campaign that employs a tried-and-true tactic: free drinks.
Although Pepsi-owned (and recently renamed) Mtn Dew carries as much as 80 percent of the market share for citrus soda, Coca-Cola's three-year-old citrus cooler Vault, with four percent of the market share, has fizzled with customers. Hoping to turn the tides for Vault, Coca-Cola will soon begin its "Don't Dew It" campaign.
Yum's March Must Haves
Can you believe March is already here? With it comes longer days, the arrival of Spring, and St. Patrick's Day!
Dr Pepper Celebrates Guns N' Roses Release With Free Sodas
Update: Dr Pepper is extending its promotional offer through 6 p.m. EST on Monday, Nov. 24.
Roberto Cavalli Coca-Cola Light Bottles: Love It or Hate It?
I'm a huge fan of the Italian designer Roberto Cavalli, so imagine my surprise when I heard he was designing Coca-Cola Light bottles! The limited-edition bottles, which come in three seductive, feminine styles, will be sold in Italy from September to December. While my favorite is the leopard print bottle, I would love to get my hands on any of the animal printed designs.
Taste Test: Thomas Kemper's Cane Sugar Soda
In what's become a growing trend among soda manufacturers, Thomas Kemper has recently reformulated their soda recipes and updated packaging. Instead of using high-fructose corn syrup, the new beverages are naturally sweetened with pure cane sugar.
I tasted three — Black Cherry, Root Beer, and Ginger Ale — of the company's five sodas and was pleasantly surprised by the results.
Beer Can Wrap: Love It or Hate It?
Want to get drunk in public? Or perhaps you want to hide the fact that you're drinking diet soda? If you're interested in doing either of those things then check out these Beer Can Wraps ($5.89 for 4).
Do You Drink Carbonated and Caffeinated?
I still have no clue who comes up with these crazy food holidays, but I have a feeling FitSugar will NOT be celebrating today. Why? Because it's National Carbonated Beverage with Caffeine Day!
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SodaStream Soda Maker: Worth Gushing About?
I have a confession to make: if I didn't worry about what my friends and family would say to me, I'd probably drink soda all day, every day — I love it that much. So when I got my hands on SodaStream's Soda Maker, a SkyMall-like contraption that claims to "turn tap water into sparkling water in three seconds," I knew I'd be in for some fizzy fun.According to Soda-Club, the company behind the machine, the SodaStream is more convenient (since you make soda instantly at home) than buying soda, less troublesome (no need to lug soda bottles), healthier (no high-fructose corn syrup), economically sensible, and better for the environment. Did the soda maker stand up to its claims?
Would You Eat This Tofurky and Gravy Soda?
To commemorate the upcoming holiday, wacky beverage company Jones Soda Co. is rolling out an unusual seasonal flavor: Tofurky and Gravy soda. The item, based on the famous vegetarian turkey substitute Tofurky, is not only vegan, but it's also sugar-free.
Coke Testing 100-Flavor Soda Fountains
Good news for you soda fountain lovers: Coca-Cola plans to introduce a machine that dispenses 100 flavors.
The new unit, which will reportedly have a beta launch in early 2009, will remain the same size as an eight-valve soda machine by using highly concentrated ingredients to store more beverages. According to the company, switching in a new drink for the 100-flavor units will be "as easy as changing a print cartridge."
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