YumSugar

Alton Brown Is Welch's New Spokesman

partysugar — Wed, 12 Nov 2008 03:03:12 -0800

Dunkin' Donuts has Rachael Ray, T.G.I. Fridays has Guy Fieri, and Applebee's has Tyler Florence, so it's only natural for Welch's to want their very own Food Network spokesperson. They've found the perfect match in food scientist Alton Brown. Brown will appear in the new 100 percent grape juice from Concord grapes campaign. He'll appear in television, print, and online advertising. Chris Heye, vice president of marketing for Welch's, explains why Alton is the perfect fit for grape juice:

People have a growing interest in foods and beverages that deliver health benefits. Alton is the perfect partner to help us explain the science behind our Concord grapes and the health benefits they deliver to moms and their families. He has a knack for conveying these messages in a way that is both engaging and credible.

The ads will run from now until March 2009. Although it may seem like an unlikely partnership, Alton selling grape juice is no stranger to me than Rachael selling donuts. What do you think, does Alton Brown make you want to buy grape juice?

Source

Can an Unwanted Spokesperson Ruin a Restaurant's Image?

partysugar — Thu, 14 Aug 2008 09:00:00 -0700

Like many young American women, Kendra Wilkinson loves the food at Olive Garden. However, unlike the majority of these women, Kendra is a Playboy Playmate, girlfriend to Hugh Hefner, and star of the reality show The Girls Next Door. On the series, she expresses her profound love for the Italian chain's artichoke dip and unlimited breadsticks. She's not a spokesperson for the brand, and her public, undying love is not returned. Rumor has it the officials at Olive Garden would like her to stop inadvertently promoting the restaurant. They've worked hard to craft their family-friendly image, and a Playboy playmate doesn't exactly fit into that picture. Although many brands welcome a celebrity's endorsement, if the celebrity doesn't match the brand's image, problems can arise.

I think it's an interesting topic, and wonder what you have to say about the matter. Can an unwanted spokesperson ruin a restaurant's reputation?

Source

Hayden and Masi Got Milk!

YumSugar — Wed, 22 Aug 2007 12:28:58 -0700

Even though there is some controversy as to whether or not milk is good for you, or whether or not you should drink raw milk, the folks at America's Milk Processors keep pleasing us with new celebrity Got Milk campaigns. This time it's Hayden Panettiere and Masi Oka - aka my two favorite Heroes - who are sporting milk mustaches.

When asked about the photo-shoot Hayden said:

"I am so excited to be doing Got Milk. It's amazing I was looking through the book and just seeing the people that have done it before me - you know, it was always something I grew up looking at, but I just have never realized how many other people I look up to have been involved with Got Milk."

To hear what else Hayden had to say, and to get a link to a behind the scene's video, read more

On being involved in the campaign:

"I had a blast today doing this campaign. It's a privilege and a honor to be one of the Got Milk spokespeople."

If these ads have left you craving more, here's a video shot behind the scenes of Hayden's photoshoot. You can watch her pose and hear her opinions on health, milk and more.

Source: Access Hollywood