YumSugar

Biggest Headline of 2008: Cookies Die and Come Back

YumSugar — Wed, 10 Dec 2008 13:00:48 -0800

This year was a turbulent year for all, and the traditional snack cookie was no exception. Snack companies took fans on a roller coaster ride, discontinuing cookies and then announcing their revival. In January of this year, cookie classicists reeled from the loss of the Hydrox cookie, the crispy, chocolate sandwiches the preceded the Oreo. Consumers raised such ruckus over the death of Hydrox that Kellogg's, the cookie's manufacturer, agreed to bring it back. The catch? Kellogg's stated that the cookie's overall future was contingent on whether "it sells a lot."So far, Hydrox has remained on shelves. Mother's cookies, however, were not so lucky. After nearly 100 years of baking, Mother's Cookies crumbled, leaving lovers of Circus Animal Cookies and Taffy Sandwiches up in arms. Archway, which bought out Mother's cookies in 2005, also dissolved.

This month, Kellogg's announced it would be acquiring the rights to Mother's recipes, too. The company didn't reveal too many details, but did say it plans to rekindle the most popular of Mother's snacks. Did you find this year's cookie drama unsettling? Are you worried that any of these sweet Kellogg's deals will sour?

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Hydrox Cookies Are Back!

partysugar — Tue, 03 Jun 2008 14:00:47 -0700

A couple of months ago, many of you were upset by the death announcement of the Hydrox cookie. Over the past few years, the black and white sandwich cookie had become harder and harder to find until it was practically extinct. However, Hydrox fans have bombarded manufacturer Kellogg, and thanks to consumer demand, the company has decided to bring the cookie back! There's a catch: The cookies will only be around for a limited time - long enough for Kellogg to see how well they sell. Michael E. Allen, the senior VP of marketing for Kellogg snacks, explains:

It's all up to the consumer. If it sells a lot and makes sense for the supermarkets and the grocery stores to keep it on the shelves, then we'll keep making them.

Thus, the fate of the Hydrox cookie lies in the hands of the consumers. Will you help save the cookie? Will you buy Hydrox while you still can?

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Sorry Folks, the Hydrox Cookie Is Dead

YumSugar — Mon, 21 Jan 2008 10:28:31 -0800

When I say two chocolate cookies with a thick, sweet white layer sandwiched between them, most of you will immediately think of Oreo cookies. However, there's a small percentage of folks who think of the Hydrox cookie instead. The Hydrox - originally produced by Sunshine Biscuits, then Keebler, and finally Kellogg's - debuted in 1908, four years before the Oreo.

Fans like them for several reasons, one being that they stand up better in milk, and the feud is often compared to Pepsi/Coke. Either you're a "Droxie" person or you're an Oreo person. Interestingly, a taste test done in 1988 by Advertising Age showed that 29 tasters voted for Hydrox and 16 voted for Oreo.

Yet despite the devotion of its fans and the taste test win, the Hydrox cookie has gone the way of the dinosaur. For the last several years, Hydrox cookies have been harder to find, and a report from the Wall Street Journal is confirming that the Hydrox cookie is dead. Fans of the product have voiced their opinions, but at this time Kellogg's has no plan on bringing the cookie back. They have, however, confirmed that the Hydrox still lives in "crushed cookie form" as a mix-in for yogurt and ice cream - many fans have noted sightings in several brands such as Edy's/Dreyer's and Carvel.

So tell me, were you a Hydrox fan?

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