YumSugar

Would You Lick a Magazine?

YumSugar — Thu, 14 Feb 2008 03:15:51 -0800

Food advertising is a funny thing. Unlike perfume ads, which can attack your sense of smell and sight, food ads have long relied on witty text and droolworthy images. That is, until now. In the Feb. 18th issue of People magazine, Welch's is running full page ads for their grape juice. The twist? These ads contain lickable flavor strips. That's right, they're hoping you'll lick the magazine.

The technology comes from a company named First Flavor, and the Peel 'n Taste ads work much like dissolvable breath strips. You tear the ad off, stick it on your tongue, and taste the product. They say that it can't be re-sealed once it's peeled, so you'll be able to know if someone else has licked it or not.

This isn't the first time lickable strips have been placed into magazines, CBS's Cane ran one last fall. However, I'm not sure if they'll catch on. Especially considering that not all strips will contain actual essences of what they're promoting. The Welch's ad does, but other ads in the works do not. So what do you think, would you lick a magazine?

Source

Taste Test: McDonald's Angus Third Pounders

YumSugar — Fri, 03 Jul 2009 06:30:06 -0700

Back in April, McDonald's announced plans to add a premium Angus burger to its fast-food lineup. The burger, priced at $3.99, would compete with other higher-end fast-food burgers such as Carl's Jr.'s Six Dollar Burger and Burger King's XT burger, and was scheduled to roll out nationwide by August. Well, July's barely begun, but yesterday the chain's Angus Third Pounders hit menus across the country.

The burgers, which weigh at least a third of a pound, or 5.33 ounces, before they're cooked, come in a trio of styles, all on a sesame seed bun: Deluxe, with tomato, lettuce, mustard, mayonnaise, red onions, dill pickles, and American cheese; Bacon & Cheese, with ketchup, mustard, red onions, dill pickles, American cheese, and three slices of bacon; and Mushroom & Swiss, with mayonnaise, sautéed mushrooms, and swiss cheese. See more pictures - and the results of our office taste test - when you keep reading

Taste Test: Pizza Hut's Tuscani Pastas

YumSugar — Wed, 17 Dec 2008 11:15:08 -0800

Earlier this year, Pizza Hut played a trick on the country by claiming it had changed its name to Pasta Hut. Although the name change turned out to be an advertising prank, the pizza delivery chain did roll out a new line of Tuscani Pastas ($12.99). After trying out Domino's new line of subs, I decided that to be fair, I'd give Pizza Hut's pastas a try, too. To find out how the chain's new offerings tasted, read more.

Much like we felt Domino's subs tasted like pizza, PartySugar and I thought Pizza Hut's pastas actually looked like pizza. I did a double take on the Meaty Marinara, as it looked like a standard cheese pizza!

Meaty Marinara: This pasta arrived with slightly burnt edges, and was the least appetizing to look at. Thank goodness its name includes the word "meat," since the dish actually looks like it's vegetarian: The pasta, marinara, and meat are on underneath a thick layer of melted mozzarella. The sauce tasted more like pizza sauce than pasta sauce, but this option, with its tomato base, seemed the healthiest of the three.

Creamy Chicken Alfredo: Although the chicken strips were tender and meaty, this was my least favorite of the pastas. The congealed Alfredo sauce was representative of why I usually hesitate to order Alfredo.

Premium Bacon Mac 'N Cheese: This was the best of the pastas, with its smooth, creamy Velveeta-like texture and crisp and meaty bits of smoky bacon.

Beware that these pastas are certainly not light. After tasting a sample of each, I felt satisfied for hours. Later, I had a few more bites of each, and I felt thirsty, bloated, and a little sick. However, if you're already inclined to order delivery from Pizza Hut, there's no harm in ordering a pasta instead - my vote goes to the Premium Bacon Mac 'N Cheese (2 a.m. after a night on the town, anyone?). Have you been tried out Pizza Hut's pastas? If so, I'd love to hear your thoughts.

View 3 Photos ›

Free Chicken Strips at Chick-fil-A on Labor Day

YumSugar — Fri, 29 Aug 2008 08:04:53 -0700

To promote the start of college football season and the inaugural Chick-fil-A College Kickoff game, Chick-fil-A is giving away its new and improved (that is, larger) Chick-n-Strips for free on Labor Day, Sept.1.

The catch? While you don't have to get decked out in a cow suit, the deal only stands for customers who show up wearing football team attire. Wear any football team logo and get one free order of Chick-n-Strips (three count) anytime from 10:30 a.m. to close at participating locations.

Have you tasted the chicken from this cult favorite? Will you be trying to score some free chicken strips?

'Wich of the Week: Navajo Taco

YumSugar — Wed, 19 Nov 2008 14:00:04 -0800

Countless sandwiches are native to America, but the Navajo Taco is a Native American sandwich in the strictest sense of the word. Made by piling New Mexican taco fixings onto traditional Navajo frybread, this scrumptious sandwich is a specialty of Arizona, so on a recent trip to Phoenix, I stopped by The Fry Bread House to do some firsthand research.

My first question, of course, is why a Navajo Taco - also called an Indian Taco - is considered a sandwich rather than a taco. The crucial distinction is that tacos are made with tortillas and sandwiches are made with bread - in this case, Navajo fry bread, which tastes like a cross between a thick fried pita and funnel cake without the sugar. Indian tacos are typically filled with beans, ground beef, or a combination of both; I opted for refried beans, flavored with strips of New Mexico green chiles. Salivating yet? For the juicy details and a recipe, read more.

The taco arrives swaddled in paper, tidily tied up at the top. But undo the paper, and the enormous sandwich spills open to reveal a bouncy cushion of fry bread about the size of a frisbee, coated with smooth red salsa, beans and onions, iceberg lettuce, and shredded cheddar cheese.

I thought about eating it with a knife and fork, but I'm glad I didn't, because the fry bread only gets tastier when folded around the filling, deliciously deflated of air as it soaks up the saucy mess. In this case, the toppings weren't anything special: I kind of wished the cheddar cheese were melted, and I added a healthy helping of hot sauce.

But the main selling point is the fresh-from-the-pan fry bread, and it did not disappoint. I devoured the whole enormous lunch in spite of my promise to myself that I wouldn't.

Tewa Tacos (aka Indian Tacos)
Modified From Food Network

Ingredients

For the tacos:
1 1/2 pounds ground beef
1 cup refried beans
6 round fry bread pieces, recipe follows
1/2 pound cheddar cheese, grated
1 head lettuce, shredded
3 tomatoes, chopped
1 onion, chopped
Salsa, optional
1 (3-ounce) can diced green chiles, drained
For the fry bread:
2 cups unsifted all-purpose flour
1/2 cup dry milk solids
2 teaspoons double-acting baking powder
1/2 teaspoon salt
2 tablespoons lard, cut into 1/2-inch bits, plus 1 pound lard, for deep frying

Directions

Make the fry bread: Combine the flour, dry milk solids, baking powder, and salt, and sift them into a deep bowl.
Add the lard bits and, with your fingertips, rub the flour and fat together until the mixture resembles flakes of coarse meal.
Pour in the water and toss the ingredients together until the dough can be gathered into a ball. Drape the bowl with a kitchen towel and then let the dough sit at room temperature for about 2 hours.
After sitting, tear the dough into 6 equal pieces. Then, on a lightly floured surface, roll each dough ball into a circle about 4 inches in diameter and 1/4-inch thick. With a small knife, cut 2 (4- to 5-inch) long parallel slits completely through the dough, down the center of each rolled piece, spacing the slits about 1-inch apart.
In a heavy, 10-inch cast iron skillet, melt the remaining pound of lard over moderate heat until it is very hot but not smoking. The melted fat should be about 1-inch deep; add more lard if necessary.
Fry the rolled dough, 1 at a time, for about 2 minutes on each side, turning them once with tongs. The bread will puff slightly and become crisp and brown.
Drain the Navajo fry bread on paper towels and serve warm.
To make the tacos: Brown the ground beef in a saute pan. At the end, add refried beans to heat.
Divide equally onto 6 fry bread rounds. Top with cheese, lettuce, tomatoes, green chiles, onions, and salsa, if desired.

Makes 6 4-inch round tacos.

Print recipe with images | without images

Top Chef: May the Best Chef Win (Season 2 Finale Recap)

YumSugar — Thu, 01 Feb 2007 03:29:52 -0800

Well, we reached the end of Top Chef Season 2! We can now stop speculating which chef is better than the other. Was the finale what you expected? Did you have money on the right candidate? Or did you just stop caring after last week?

The episode starts off with Marcel and Ilan frolicking on a beach in Hawaii. They eat fresh sea urchin for breakfast (which, although my opinion of sea urchin is not always high, I was crazy jealous of) and Marcel even gets stung by one and is forced to pee on his hand. At this point I need to stop the recap for a second and say that I have been tastefully avoiding this topic all season long, but really what was the whole Ilan wanting to pee on Marcel, how homo-erotic was that? And have you noticed it all season long?? - Okay back to recap.

The chefs are told they need to make a 5-course dinner for eight. They get to pick up their produce at a local farmer's market. They will then have four hours of prep time before heading to their respective restaurants where they will have one hour to cook. Ilan is cooking at Donatoni's Restaurant and Marcel will cook at Imari.

Full recap with big time spoilers ahead, including the WINNER, so read more

Before heading to the farmer's market, the finalists are greeted with ghosts from their past. Mike, Mia, Betty, Frank, Elia and Sam are there to be sous chefs. Surprisingly, half of them want to work with Ilan and the other half, Marcel. Marcel ends up choosing Sam, who convinces him to pick Mikey (which, no offense to Mikey, but really, you've a lot on the line and you pick the perpetually stoney-sounding Mikey??). Ilan chooses his BFF Elia and then Betty. Frank and Mia once again get sent packing.

Each chef needed to prepare a five course meal, for eight guests.
The guests were:

The three regulars (Padma, Gail and Tom)
Hubert Keller
Michelle Bernstein
Scott Conant
Roy Yamaguchi
Wylie Dufrense

The chefs both end up picking great produce (did you see those rambutans!?!) and built their recipes around what they saw. Ilan was up first and he served:

Overall the judges loved the meal, they thought the appetizer was okay, they LOVED the soup, thought the lobster sauce on the squab was great, wished they could get more from the short ribs, but were crazy for the dessert. From my vantage point, I thought the soup sounded great (I love gazpacho, so a macadamia nut gazpacho sounded even more delicious) and I definitely wanted to try the bay leaf fritter. Talk about a great infusion of sweet and savory!

Next up was Marcel. Now right from the beginning you knew this was going to be a disaster. They had talking head clips of Mikey and Sam talking about a hectic kitchen, and then the Bravo TV cameraman zoomed in on several trays left in the hotel fridge. Like I said, not a good sign. However Marcel still managed to pull out a great looking meal. He served:

Like I mentioned earlier, there were a few snafus. Marcel's ingenious encapsulated vinaigrette teardrops didn't work due to the humidity and the fish for the third dish got left behind (lucky for Marcel, Sam was able to whip up an alternate dish). The judges, however, enjoyed the meal. They liked the texture of the urchin, they thought the salad was a bit weak, loved the balanced flavor of the sea beans, thought his beef was better than Ilan's and thought the blinis were whimsical and clever. From my point of view, I also thought the blinis looked fun, I couldn't figure out why on earth he would tell the judges that he forgot the fish, and I was saddened by the fact that his tear drops didn't work out.

Now for the judge's table. They liked everything and were split on whom to declare the winner, so they got some input from the sous chefs. Elia said Ilan should win because his food was superior (even if she didn't taste or see Marcel's), Mikey and Sam confessed that Marcel's kitchen wasn't run very well. Sam also took credit for the sea beans.

After much deliberation, the judges finally have a winner.
This year's Top Chef is Ilan Hall.
Were you surprised? I wasn't really, although I wouldn't have been surprised if Marcel won either.

Now for a few things to discuss:

Marcel telling the judges he forgot the fish. Why would you do that?
Even though Sam fixed the fish dish, he takes credit for the sea beans, but weren't the sea beans actually Marcel's idea? He said he was going to do fish with palm and sea beans

Elia dissing Marcel - Really did she need to get so petty? I've lost a lot of respect for her.
Were you as weirded out as I was about the whole urchins and peeing scene?
Would you have chosen Mikey as a sous chef?
Was the fish forgotten on purpose?
At the end Marcel says, "I thought it was going to take more than saffron and paprika to beat me." My guy swears he said "f**king saffron." Did you hear it?
Before declaring the winner Tom says, "One of you may go on to be the superior chef, but in the end our decision was based on who we believe to be the best chef right now." Do you think he believes Marcel will be a better chef than Ilan?
Did you think the right person won?

Discuss!

View 10 Photos ›

Source: Bravo TV