YumSugar

Latest Ads Remind You Where Your Food Came From

YumSugar — Thu, 22 Jan 2009 15:20:52 -0800

In an era when people are consumed with better-for-you goods, food and beverage companies are launching new campaigns that highlight the produce from which their products are derived.

According to market research results from Mintel International, a quarter of the food and beverages launched in 2008 claimed to be "natural," making it the year's most prevalent claim.

For the first time in more than half a century, food titan Heinz has changed its iconic ketchup label, switching out the gherkin below the name for a plump, vine-ripened tomato. The goal? To remind consumers that Heinz tomatoes go into each bottle of ketchup. Tropicana has repackaged its cartons to only include the word "juice" in small type at the bottom. The OJ box now reads, "100 percent orange: Pure and natural." Frito-Lay's current TV spots underscore the fact that Lay's chips come from potatoes.

From Welch's 100-percent grape juice from concord grapes campaign to Pizza Hut's The Natural pizza, this trend has certainly come to my attention. Have you taken notice as well? Do you think it's a good thing that more companies are emphasizing healthfulness in their edible products, or is this movement simply a gimmicky positioning tactic?

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Alton Brown Is Welch's New Spokesman

partysugar — Wed, 12 Nov 2008 03:03:12 -0800

Dunkin' Donuts has Rachael Ray, T.G.I. Fridays has Guy Fieri, and Applebee's has Tyler Florence, so it's only natural for Welch's to want their very own Food Network spokesperson. They've found the perfect match in food scientist Alton Brown. Brown will appear in the new 100 percent grape juice from Concord grapes campaign. He'll appear in television, print, and online advertising. Chris Heye, vice president of marketing for Welch's, explains why Alton is the perfect fit for grape juice:

People have a growing interest in foods and beverages that deliver health benefits. Alton is the perfect partner to help us explain the science behind our Concord grapes and the health benefits they deliver to moms and their families. He has a knack for conveying these messages in a way that is both engaging and credible.

The ads will run from now until March 2009. Although it may seem like an unlikely partnership, Alton selling grape juice is no stranger to me than Rachael selling donuts. What do you think, does Alton Brown make you want to buy grape juice?

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Would You Lick a Magazine?

YumSugar — Thu, 14 Feb 2008 03:15:51 -0800

Food advertising is a funny thing. Unlike perfume ads, which can attack your sense of smell and sight, food ads have long relied on witty text and droolworthy images. That is, until now. In the Feb. 18th issue of People magazine, Welch's is running full page ads for their grape juice. The twist? These ads contain lickable flavor strips. That's right, they're hoping you'll lick the magazine.

The technology comes from a company named First Flavor, and the Peel 'n Taste ads work much like dissolvable breath strips. You tear the ad off, stick it on your tongue, and taste the product. They say that it can't be re-sealed once it's peeled, so you'll be able to know if someone else has licked it or not.

This isn't the first time lickable strips have been placed into magazines, CBS's Cane ran one last fall. However, I'm not sure if they'll catch on. Especially considering that not all strips will contain actual essences of what they're promoting. The Welch's ad does, but other ads in the works do not. So what do you think, would you lick a magazine?

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Noteworthy Nibbles - Oct. 14-20, 2008

YumSugar — Tue, 14 Oct 2008 14:00:42 -0700

It's only Tuesday, but I'm already looking forward to the multitude of festivals this weekend.

There are so many in the Bay Area alone that I can't decide whether to hit up the Santana Row Pear Festival, the Half Moon Bay Art & Pumpkin Festival, or the Monterey Wine Festival. I suppose I might just rock them all!

Have we left something out? If so, please drop us a line in the comments below!

San Francisco, CA: Wine & Spirits Top 100 Tasting - Oct. 14
New York, NY: At the Table: New York - Oct. 14
Torrance, CA: Oktoberfest at Alpine Village - Oct. 14-20
Circleville, OH: Circleville Pumpkin Show - Oct. 15-18
Monterey, CA: Monterey Wine Festival - Oct. 16-18
Tulsa, OK: Tulsa Oktoberfest - Oct. 16-19
Crowley, LA: International Rice Festival - Oct. 16-19
New York, NY: 6th Annual Gourmet Institute - Oct. 17-19
Paso Robles, CA: Harvest Wine Weekend - Oct. 17-19

To see the rest, read more.

Niceville, FL: Boggy Bayou Mullet Festival - Oct. 17-19
Hood River, OR: Hood River Valley Harvest Festival - Oct. 17-19
Atlantic City, NJ: Atlantic City Food & Wine Festival - Oct. 17-19
Poquoson, VA: Poquoson Seafood Festival - Oct. 17-19
Shenandoah, VA: Hot Air Balloon & Wine Festival - Oct. 17-19
Richmond Hill, GA: Great Ogeechee Seafood Festival - Oct. 17-19
Chackbay, LA: Louisiana Gumbo Fest of Chackbay - Oct. 17-19
Llano, TX: Llano Chuck Wagon Cook-Off - Oct. 18
Pittsburgh, PA: Good Taste! Pittsburgh - Oct. 18
Chincoteague, VA: Chili & Chowder Cookoff - Oct. 18
Half Moon Bay, CA: Half Moon Bay Art & Pumpkin Festival - Oct. 18-19
Chicago, IL: Tour de Champagne - Oct. 18
Wellfleet, MA: Wellfleet OysterFest - Oct. 18-19
Millville, NJ: South Jersey Pumpkin Show - Oct. 18-19
Cullman, AL: Alabama Gourd Festival - Oct. 18-19
Cedar Key, FL: Cedar Key Seafood Festival - Oct. 18-19
Leonardtown, MD: St. Mary's County Oyster Festival - Oct. 18-19
Salisbury, MD: Wicomico County Autumn Wine Festival - Oct. 18-19
Gautier, MS: Gautier Mullet & Music Fest - Oct. 18-19
Chatsworth, NJ: The Cranberry Festival of Chatsworth - Oct. 18-19
Newport, RI: Bowen's Wharf Seafood Festival - Oct. 18-19
Richmond, VA: Shockoe on the Halfshell - Oct. 18-19
Berkeley, CA: Spice of Life Festival - Oct. 19
New York, NY: Apple Day - Oct. 19
San Jose, CA: Santana Row Pear Festival - Oct. 19
Welches, OR: Wild About Game Festival - Oct. 19
San Francisco, CA: Fiesta on the Hill - Oct. 19
Philadelphia, PA: Foodie Venture Fair - Oct. 19-27
San Francisco, CA: Nirvino Female Bartender Cocktail Competition - Oct. 20

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