Sugar Editorial Picks
Sep 02, 2009 -
Mel's Drive-In, a restaurant chain in California, made news this week when a PR firm uncovered the diner's "virtual bribe" — or a deal for Yelpers. Here's how it works: you write a Yelp review (it can be good or bad) of the eatery, bring in a copy, and receive a 20 percent discount on your bill. I've never been into Yelp, the website that lets everyone be a restaurant critic, so I won't be participating in Mel's discount any time soon.
- 12 Comments
Other Search Results
Mar 27, 2007 -
This weekend the San Francisco Chronicle ran a pretty interesting front page story about how food bloggers impact the restaurant industry. While mainstream critics generally wait 30 days before reviewing a new restaurant (so that the chef and staff can work out glitches), everyday people, who use sites like Yelp to voice their opinion, review places as soon as they can. So if your chicken was overdone and rubbery, the whole world is going to know.
- 5 Comments