In an effort to further promote its new
McCafé coffee bars, fast-food chain
McDonald's has released a
new set of clips that make fun of the coffeehouse scene popularized by
Starbucks, billing it as a stuffy store overrun with brooding intellectuals.
This isn't the first of the campaign against Starbucks: Earlier this year,
we took notice of the new McDonald's site Unsnobbycoffee.com, which touts McDonald's coffee as simple, easy, and unpretentious when compared to Starbucks. The new commercials take this concept one step further.
Yesterday,
Burger King announced that all of its restaurants in the US and Canada have made the switch to
cooking with trans fat free oils. The second most popular fast food chain also announced that all of its menu items, including baked goods, will contain zero grams of trans fat by Nov. 1 — earlier than the company anticipated.
Morning News Anchors Drink McDonald's Coffee (For Cash)
Each morning news anchors on Fox's Las Vegas affiliate sit in front of very visible McDonald's iced coffee cups, part of a product-placement deal. The fast-food chain sponsors the two-hour morning news-and-lifestyle segment, but instead of commercial breaks, the advertisement happens during the news.
