Featured
Pepsi Max
Sugar Editorial Picks
Pepsi Targets Controversy With Suicidal Calorie Campaign
Since debuting its latest series of advertisements, Pepsi Max might want to consider renaming itself Pepsi Maximum Controversy.
Pepsi Max, a one-calorie drink alternative to Pepsi and Diet Pepsi sodas, collaborated with agency BBDO Dusseldorf to release a new set of print ads that depict a single, lonesome calorie committing suicide, often in violent ways. They include scenes that involve hanging, a gunshot, poison, and slitting of the wrists.
Other Search Results
Link Time!!!
- Ryan Gosling does his thing onstage in NYC! — Lainey Gossip
- SJP channels SATC for her new fragrance — BellaSugar
- Check out John Mayer's cover art for Battle Stories — JustJared
- Lisa Loeb shows off her baby bump — Pink Is the New Blog
- Did Nicole Richie and Joel Madden secretly tie the knot? — D-Listed
- Abbey Clancy takes Pepsi to the Max — Egotastic
- Miranda Kerr tries to one-up balloon boy — The Superficial
- Pamela Anderson takes a walk on the wild side — Hollywood Rag
- Katie Price wants to start a feather trend — popbytes
- Nicolas Cage may need a National Treasure to get out of debt — cityrag
- Not Rose McGowan's best look — Hollywood Tuna
More on YumSugar
Fall Award Season
Top Brands
Tara Matthews
My-Wardrobe.com
Madeleine Thompson