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Subway
Subway Poised to Surpass McDonald's in Locations
Could Subway be the world's new McDonald's? It sure looks that way. In the next few months, it will become the world's largest food chain.
Michael Phelps Will Shine Again in Subway's Spotlight
Subway's ready to test the waters again with spokesperson Michael Phelps: This past Sunday during the US national swimming championships, the sandwichmaker began airing commercial spots starring the Olympic gold medalist. Phelps' year got off to a rocky start when a photo surfaced in February of him smoking marijuana out of a bong.
Within days, USA Swimming had suspended the Olympian from the sport for three months, and Kellogg's decided not to renew its contract with Phelps.
Subway Still Backs Michael Phelps — Sort Of
Sandwich chain Subway isn't dropping Olympian Michael Phelps as a sponsor yet — but it has removed all semblance of the swimmer from its website, and plans to delay its first TV campaign starring the gold medalist, which was originally slated for early 2009.
This is the fast-food chain's response after a photo broke last week of the Olympian smoking a bong. Immediately following the news, Kellogg's dropped its endorsement deal with the swimmer, and we wondered whether Phelps's other food sponsor, Subway, would follow the cereal maker's footsteps.
Phelps Supporters Boycott Kellogg's Products
On Monday, a photo broke of Olympian Michael Phelps smoking marijuana out of a bong. The backlash was immediately palpable, with Kellogg's dropping its endorsement deal with the champion and USA Swimming suspending him from competition. Now supporters of Phelps, finding the reactions to be far too harsh, are taking matters into their own hands and petitioning to boycott Kellogg's products.
Domino's Baked Sandwiches Burn Subway
Advertising campaigns in which one company slams a competitor are nothing new: There's the coffee war between Starbucks and Dunkin' Donuts, and the burger battle of McDonald's versus Burger King. The latest companies to publicly duke it out? Domino's Pizza and Subway.
Biggest Headline of 2008: The Reign of Starbucks Fades
For the world's largest café chain, 2008 has been a bumpy roller coaster ride. This year, Starbucks made more than its share of headlines. Click on the slideshow to see more.
The Year's Best Fast-Food Chain
Well you voted and now the results are in: As part of our Best of 2008 coverage we asked you what your favorite fast-food restaurant is. Although there was no landslide win, the majority (24 percent) chose Subway. The popular sandwich chain has had a busy year — it's introduced flatbread sandwiches, signed on Michael Phelps as spokesman, and partnered with Starbucks.
Starbucks Has a New Strategy: Sell in Subway Shops
Hoping to put an end to hemorrhaging sales, Starbucks is moving full speed ahead with a new strategy. In addition to cutting workers' hours and streamlining recipes, the nation's largest coffee chain will be entering a partnership with the country's biggest sandwich franchise, Subway. Next month, select Subways will start selling Starbucks-owned Seattle's Best Coffee.
Michael Phelps Will Be the New Face of Subway
Move over, Jared. Subway's got a new guy in town, and his name is Michael Phelps. The mega-medal Olympian continues to score endorsements faster than his swimming records.
Subway Introduces Flatbread Sandwiches
Today Subway has announced that, beginning next Monday, it will offer flatbread as an option for any of its existing sandwiches, and will also introduce two new sandwiches, Chicken Florentine and a Steak & Bacon Melt, made with flatbread.
In a departure from Subway's signature fresh-baked bread philosophy, the flatbread dough will be baked off premises, then supplied to Subway franchises and finished off in on-site ovens.
With this launch, Subway is attempting to make headway in a tight market that includes other chains such as Dunkin' Donuts and Quiznos, which both already carry flatbread sandwiches.
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