Move over, Jared. Subway's got a new guy in town, and his name is Michael Phelps. The mega-medal Olympian continues to score endorsements faster than his swimming records.
on Yahoo! |
Move over, Jared. Subway's got a new guy in town, and his name is Michael Phelps. The mega-medal Olympian continues to score endorsements faster than his swimming records.
on Yahoo! |
Number two fast food chain Burger King has been testing a new line of premium items. This includes ribs and thicker burgers, made with grills, batch broilers, and other costly new kitchen equipment.
The fast food chain's decision to move in the direction of higher-price items comes at a time when the casual restaurant industry is struggling.
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Next month, number one fast-food giant McDonald's will unveil a redesign of all its food products around the world. In what the corporation calls "the most comprehensive rollout in the brand's history," all 118 countries with McDonald's restaurants will launch new designs that advertise the chain's high-quality ingredients. The packaging, developed by UK marketing firm Boxer, draws attention to fresh ingredients and preparation: The new Big Mac box includes images of an onion, slices of cheese, a head of lettuce, and a freshly made hamburger, with the words "100 percent beef" and "all-beef patties" inscribed on the box.
on Yahoo! |
on Yahoo! |
As colossal coffee chain Starbucks struggles to keep up with past profit margins, its competitors continue to move in for the kill. Earlier this month, breakfast chain Dunkin' Donuts introduced its version of a recession deal. Now, in its latest ad campaign, the chain is claiming it beat Starbucks in a blind taste test.In the campaign, Dunkin' Donuts, which is currently in the middle of a national expansion effort, airs a new TV spot and launched a website, Dunkin' Beat Starbucks, that will highlight the results of the taste test.
on Yahoo! |
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