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Is McDonald's Launching a Dollar Breakfast Menu?
In this economy, even the savviest of fast food diners have a hard time stretching their dollar. But if the rumors are true, value-seekers may soon find it a lot easier to fill up for a buck early in the day. According to the Chicago Tribune and the Wall Street Journal, McDonald's plans to reveal a nationwide breakfast dollar menu.
Burger King Battles Controversy, Contemplates Menu Changes
Burger King has found itself in the spotlight again after offending a religious group and most recently contemplating major menu changes. The number two fast food chain has upset Hindus worldwide with a new Spanish print campaign that features the Hindu goddess, Lakshmi, sitting atop a meat sandwich with the caption, "A snack that's sacred," in Spanish.
The Hindu religion, which has the highest proportion of vegetarians among major denominations, frowns upon showing meat with a revered goddess, as well as exploiting one of its sacred symbols.
McDonald's Dollar Menu Here to Stay
Top fast food chain McDonald's announced its third-quarter earnings today, and made reassurances that it would continue its efforts to be "recession-resistant."
The corporation made sure to squash swirling rumors that its dollar menu may become a thing of the past. There will, in fact, still be a dollar menu.
Tough Economy Forces McDonald's to Reevaluate Dollar Menu
In a response to soaring food prices, McDonald's announced yesterday that it will be restructuring its dollar menu. This means swapping out the dollar menu's most popular items and replacing them with less-costly offerings. The company is testing changes to its $1 bestseller, the double cheeseburger.
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