Smoothie chain
Jamba Juice is teaming up with
Organic To Go to
test out a new line of organic food products. In an effort to boost sales, Jamba Juice is considering adding Organic To Go branded items — grab and go salads, sandwiches, wraps, cookies, and yogurt parfaits — to their already existing menu of classic fruit smoothies. The testing will take place in three West Coast stores in Los Angeles and Orange County, CA, and Bellevue, WA.
Number two fast food chain
Burger King has been testing
a new line of premium items. This includes ribs and thicker burgers, made with grills, batch broilers, and other costly new kitchen equipment.
The fast food chain's decision to move in the direction of higher-price items comes at a time when the
casual restaurant industry is struggling.
