Jamie Oliver, UK celebrity chef and
gastrosexual, has
announced the launch of his own bimonthly glossy, which will hit shelves this Thursday. The cooking star promises that his publication, aptly titled Jamie Magazine, won't be "yet another cooking mag," but will offer readers a "more personal relationship" with the man who is Jamie Oliver. According to editor Andy Harris, the magazine should make readers feel as if they are "being invited round to Jamie's house."

Much like the sudden rise of the
metrosexual, a recently released study discusses the rapid growth of the next major male demographic: the gastrosexual. According to the
Daily Mail, these men use their culinary skills to impress their friends and potential love interests.
Leading the pack of gastrosexual men are celebrity chefs, like
Jamie Oliver,
Danny Boome, and
Gordon Ramsay, who glorify the high-stakes world of the restaurant kitchen.

This October, British celebrity chef
Jamie Oliver will be releasing a handheld cooking game on
Nintendo DS. What's Cooking? With Jamie Oliver will simulate real-life cooking situations, from selecting ingredients at the supermarket to plating meals at the table.

Jamie Oliver's Doing Fine
Jamie Oliver and wife Jools looked cute in his and hers checked shirts outside their Primrose Hill home yesterday. The chef has had some bad news this week, as it's been revealed healthy school dinners are being shunned by pupils, but his bank balance remains pretty healthy.