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Kellogg's Donates Michael Phelps Cereal Boxes to Food Bank
Unwanted publicity from former spokesperson Michael Phelps has forced cereal giant Kellogg's to think outside the box.
Last August, Kellogg's debuted its limited-edition Corn Flakes cereal boxes with the gold medalist on the cover. But when a photo of the Olympian smoking marijuana out of a bong surfaced, Phelps — and, some say, in turn, Kellogg's — were swimming in controversy.
Phelps Supporters Boycott Kellogg's Products
On Monday, a photo broke of Olympian Michael Phelps smoking marijuana out of a bong. The backlash was immediately palpable, with Kellogg's dropping its endorsement deal with the champion and USA Swimming suspending him from competition. Now supporters of Phelps, finding the reactions to be far too harsh, are taking matters into their own hands and petitioning to boycott Kellogg's products.
Kellogg's Debuts Michael Phelps Cereal Box
An honor of winning the most Olympic gold medals of all time is getting to grace the cover of a cereal box. This morning Kellogg's released the first images of the Michael Phelps Corn Flakes cover. Come Fall Phelps will front both Corn Flakes and Frosted Flakes boxes.
Hydrox Cookies Are Back!
A couple of months ago, many of you were upset by the death announcement of the Hydrox cookie. Over the past few years, the black and white sandwich cookie had become harder and harder to find until it was practically extinct. However, Hydrox fans have bombarded manufacturer Kellogg, and thanks to consumer demand, the company has decided to bring the cookie back!
Sorry Folks, the Hydrox Cookie Is Dead
When I say two chocolate cookies with a thick, sweet white layer sandwiched between them, most of you will immediately think of Oreo cookies. However, there's a small percentage of folks who think of the Hydrox cookie instead. The Hydrox — originally produced by Sunshine Biscuits, then Keebler, and finally Kellogg's — debuted in 1908, four years before the Oreo.
Walking is Grrrrrrrreat!
It's a great idea for anyone of any age to start making sure they are moving enough in a single day. A good way to do that is to track the actual steps you take in a day with a pedometer. The current recommended amounts are: 10,000 steps for active adults, 6-12 year old girls need 12,000 steps and 6-12 year old boys need 15,000 steps.
Special K20 Protein Water
Kellogg's is no fool when it comes to getting on board with the health game.
They have recently released Special K20 Protein Water, which they claim is a refreshing drink that helps you stay on track. This follows Kellogg's push to have nutritious "shape management" tools (a nice way to say dieting) added to their line of foods, which target consumers interested in weight loss.
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Kellogg's Testing Logo Corn Flakes in the UK
From Chanel suckers to LV-inspired cupcakes, fashion labels and food have been teaming up in unusual ways. But this trend may be headed in a direction that even the most brand-beset consumers couldn't have comprehended.
In an effort to quash imitators, cereal brand Kellogg's is developing laser technology in the UK to burn its logo onto individual Corn Flakes.
How Well Do You Know Kellogg's Products?
On today's date in 1860, Will Keith Kellogg was born. Kellogg founded the Battle Creek Toasted Corn Flake Company that later became the W.K. Kellogg company.
Kellogg's Will Bring Back Mother's Cookies
Kellogg's has acquired the trademarks and recipes of Mother's Cookies. The beloved maker of the childhood-favorite circus animal cookies filed for bankruptcy in early October. Now Kellogg's plans to bring the brand back and reintroduce Mother's most popular cookies.
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