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Is China's Oreo Really an Oreo?

May 2 2008 - 12:45pm by YumSugar
1,505 Views - 25 comments
Is China's Oreo Really an Oreo? If you're ever in China and have a strange craving for an Oreo cookie, you're going to be out of luck. According to the Wall Street Journal, back in 2005 Kraft Foods revamped its iconic cookie there, replacing it with four thin crispy wafers, a layer of vanilla cream, thin layers of chocolate cream, and a coating of chocolate. The Chinese weren't keen on eating the traditional biscuit-style cookies, so Kraft — after testing 20 prototypes on consumers — changed the cookie to appeal to the masses.
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Happy Hour: Pink Port

Jan 30 2008 - 4:29pm by YumSugar
290 Views - 12 comments
Happy Hour: Pink Port British retail giant Marks & Spencer has just launched a pink port intended to appeal to women. The wine, which is unimaginatively called Pink Port, is lighter in hue than regular port because it takes a small amount of color from the grape skins. They've decided to test this product out because many folks associate port as a man's drink — much like they wrongly assume whiskey and bourbon are for men only.

Is Your Beer Cold Enough? Check The Label

May 18 2007 - 2:22pm by YumSugar
9,827 Views - 19 comments
Is Your Beer Cold Enough? Check The Label In order to help folks across the nation "stop suffering from warm beer syndrome," the Coors Brewing Company is launching a new Cold Activated Bottle. According to research by Coors Light, consumers want to know when their beer is at optimum temperature. To help them out, Coors designed a label that will turn from white to blue when at the perfect temperature.

A Taste of Rome

Jan 9 2007 - 3:24pm by YumSugar
642 Views - 1 comment
A Taste of Rome Leave it to the folks over at the premium cable channels to come up with another fun marketing campaign. This time HBO has graced 100 Italian restaurants in LA, NY and Chicago with bottles of Rome wine. The cabernet sauvingnon, which is bottled in California, will be offered free to patrons.

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