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Coca-Cola Brings Vault Drink Head to Head With Mtn Dew
Beverage titan Coca-Cola, eager to improve flat sales of carbonated beverage Vault, is hoping to win over consumers with a campaign that employs a tried-and-true tactic: free drinks.
Although Pepsi-owned (and recently renamed) Mtn Dew carries as much as 80 percent of the market share for citrus soda, Coca-Cola's three-year-old citrus cooler Vault, with four percent of the market share, has fizzled with customers. Hoping to turn the tides for Vault, Coca-Cola will soon begin its "Don't Dew It" campaign.
Reader Recipe: Mountain Dew Apple Dumplings
I was checking out the recipes in the Kitchen Goddess group, when I saw this one from TeamSugar member ashleyk4214. Her recipe is for a simple dessert, but unique dessert. Not any old apple dumplings, these ones are made with Mountain Dew!
Caffeine Quiz
Whether you're looking to stay awake or you're hoping to fall asleep, do you know how much caffeine is in your favorite drink?
Which contains more caffeine?
Tall coffee from Starbucks (12 oz.)
12 oz.
Hipster Granny Makes a Mash-up
Sue Teller is the bomb! In this Mountain Dew ad, she wears black fingernail polish, uses the word "crunk," and shows you how to make a mash-up! What-what?!
Other Search Results
How-To: House Backyard Chickens in Style
My friend Beth, who I've known since high school, recently started a blog to update her friends and family on her latest domestic adventure — raising backyard chickens. Since Beth never does anything halfway, she and her husband Craig built a chicken coop that is super cute and matches their 1922 Craftsman home.
She writes, "I paid my way through college 10 years ago raising and killing chickens and also had laying hens.
Cool Job: Pete Hottelet, Creator of the Real Sex Panther
Pete Hottelet has never believed in doing work that doesn’t make you happy. So when he got the idea to take a fictional product from one of his favorite movies and turn it into the real deal, he went for it. Hottelet, a graphic designer based in Oakland, CA, is the founder of Omni Consumer Products, a company that specializes in "defictionalization."
Fittingly Mad: "Natural" Foods That Really Aren't
Starting this month, Pepsi is rolling out a new drink called Pepsi Natural that's made with sugar instead of high-fructose corn syrup. The soda company is touting the drink's "all-natural ingredients," including natural caramel and kola nut extract; the glass bottles will even be stocked in natural foods aisles.
Despite the ads from the Corn Refiners Association trying to position HFCS as a "sweet surprise," the New York Times reports that more and more brands are using real sugar as a selling point.
Yummy Links: From Twice Baked Potatoes to Real Sugar Pepsi
- Double stuffed baked potatoes are comforting and delicious. — Cooking With Amy
- Ten dishes to make when you are cooking alone. — Chow
- Time has come up with a list of the world's best food blogs.
Go on a Quest to Discover the New Doritos Flavor
Doritos recently announced a new flavor called The Quest, which is sold in a black package with the words "Guessing the Flavor Is Just the Beginning . . ."
Who Knew You Could Make So Much Money Playing Games?
Yesterday, Dr. Pepper announced that for the first time ever, it would feature a professional athlete on its bottles. This athlete doesn't come with ripped arms, or muscular legs, but he does have some thumbs of steel.
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