
Last Thursday, frozen yogurt chain
Red Mango announced that it would be partnering with pomegranate juice pioneer,
POM Wonderful, to debut its first
new flavor, Pomegranate by POM Wonderful.
But someone else had the same idea: Red Mango's biggest rival, cult favorite
Pinkberry.
New York magazine's food blog first reported that the rival chain's pomegranate flavor is slated to hit stores Nov.

Green tea frozen yogurt may be cool, but the war between frozen yogurt chains
Red Mango and
Pinkberry is heating up. Only weeks after Pinkberry hired branding firm
Bulldog Drummond, archrival
Red Mango has cut a seven-figure deal with the
Richards Group ad agency.In the past two years, a new kind of
frozen yogurt has exploded in major American cities by way of Asia. The tart, icy treat with fruit,
mochi, and cereal-flake toppings quickly gained a cult following.
New York has
Tasti D-lite, Los Angeles has
Pinkberry, and finally San Francisco has jumped on the frozen-yogurt bandwagon with the opening of
SoGreen. Like it's counterparts, SoGreen uses real yogurt with active cultures that can help with
digestion and boosting the immune system. The hot spot opened literally downstairs from our office, so a bunch of us recently took a froyo field trip.

I'll eat just about any sweet, frozen treat, from
gelato to
Dr. Pepper popsicles. But
frozen yogurt has the added bonus of being low-fat and trendy!