Starbucks has been keeping itself busy. Not only has it developed a whole new line of food items, but the company has been working on a bigger product launch: its Clover Small Batch Coffee, a new offering that highlights high-end coffees. The new coffee program has two important elements: high-quality beans from varying origins, and specific coffee equipment known as Clover machines to brew the beans.
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In an effort to further promote its new McCafé coffee bars, fast-food chain McDonald's has released a new set of clips that make fun of the coffeehouse scene popularized by Starbucks, billing it as a stuffy store overrun with brooding intellectuals.
This isn't the first of the campaign against Starbucks: Earlier this year, we took notice of the new McDonald's site Unsnobbycoffee.com, which touts McDonald's coffee as simple, easy, and unpretentious when compared to Starbucks. The new commercials take this concept one step further.
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Yesterday, Burger King announced that all of its restaurants in the US and Canada have made the switch to cooking with trans fat free oils. The second most popular fast food chain also announced that all of its menu items, including baked goods, will contain zero grams of trans fat by Nov. 1 — earlier than the company anticipated.
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In an attempt to boost sales during tough economic times, coffee giant Starbucks has just unveiled a line of smoothies, rolled out a healthy morning menu, expanded its breakfast sandwich assortment, and revealed a new collection of gourmet hot chocolates. Since we've been deluged with a new range of options, we decided to put the food to the test. To see how Starbucks fared, click start.
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This week, fast food chain Sonic Drive-In released the first of a new series of ads that mimic MTV's The Hills. "The Stalls," as the advertising miniseries is called, begins by featuring the classic Sonic duo Pete and T.J. in a car at Sonic.
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